THE AUXILIARY PRESS
Esquire Covers Commemorate Boxing’s Prime There was a time when the sport of boxing actually had what one might call “juice.” Boxing once enjoyed broad cultural capital, as evidenced in words such as “pugilist” and phrases such as “the sweet science,” which echoed across everything from sweaty boxing gyms to haughty literary salons. I am reminded of boxing’s back-in-the-day ethos every time I see the George Lois-designed Esquire magazine cover from December 1963. This particular cover features a close-up of boxer Sonny Liston’s mean mug, while he sports a red and white Santa Claus hat. Might this image be what The Godfather of Soul had in mind when he said “Santa Claus go straight to the ghetto”? —Todd Boyd, sports.espn.go.com
Electronic Arts Announces New Boxing Video Game Project: Fight Night Round 4 In a glitzy event Wednesday that brought in media from around the world and some of the top boxers in the sport’s history, Electronic Arts launched the development of its Fight Night Round 4 video game, promising it will raise this virtual world to new heights of realism. • The event at the company’s Burnaby campus was a hyped fusion of sports, entertainment and technology, blurring the boundaries between all three. With pulsing music and an authentic boxing ring set up in the games giant’s motion capture studio, “Sugar” Ray Leonard, Lennox Lewis and Ronald “Winky” Wright all came bounding out from behind a curtain to take centre stage under a sea of red lights and cameras that would capture their every move. —Yvonne Zacharias, Vancouver Sun
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